What Are White Label Products?

What Are White Label Products?

What is a white label product?

White label is when you order a product from an established manufacturer with your own branding on it. It’s essentially the same thing they already sell but now you have your own brand. If you order a high enough quantity you may even be able to get it customized. It can be a much lower cost way to make your own product to sell online. If you are knowledgable about trends and niches then you can take your knowledge and apply it to develop something exciting and unique. Then set up a brand on Amazon.com, register for the brand registry and be the “owner” of this online. White labeling is more about up front research. You can dive in with a much lower budget than with other types of product development such as private label.

We asked white label expert Katharyne Shelton, of the Blue Sky Create Course and Suite, about her thoughts on this. She gave us this tip, “Emotion is powerful! It drives customers to hit the ‘buy’ button and if they feel really strongly, they’ll hit the ’share’ button too and brag about their purchase. No one wants to tell the world about a boring trip to Target for paper towels. But if Bounty put skulls and tattooed mermaids on the paper you’d be all over that! Well, someone would. With Christmas on the way, it’s time to stock up on items that your buyers will OBSESS about! It’s never been easier to get a unique product made – and how much competition is there on mermaid paper towels? (None!)”

Catch our LIVE interview with Katharine on Thursday, September 1, 2016 at 9PM EST (8/7/6 C/M/P). Register Here.  Replays are available for Scanner Monkey members. Join Here.

Tribe Testimonials:

Broadened my scouting range

I love the fact that so many sellers offer up so many great items that they have come across in…
Scanner Monkey
2014-02-02T02:06:18+00:00
I love the fact that so many sellers offer up so many great items that they have come across in there sourcing. I do not go out hunting BOLOS as my business model but seeing the items from the group View Full →

Thank you … for creating such an awesome thing

I started … and fumbled my way through. I asked to join this group and was … like nope not going to…
Scanner Monkey
2015-09-10T19:33:45+00:00
I started … and fumbled my way through. I asked to join this group and was … like nope not going to pay for information that I can get on the internet for free. Then I watched spreecast after spreecast, fast turn, View Full →

More successful members

Scanner Monkey WAS a derogatory term used in the past by extremist/elitist type sellers who thought the marketplace was being…
Scanner Monkey
2014-02-02T02:06:48+00:00
Scanner Monkey WAS a derogatory term used in the past by extremist/elitist type sellers who thought the marketplace was being flooded with all kinds of clueless people (newbies) with a phone and a scanner. “Monkey see, monkey do” kind of View Full →

I love this group.

I love this group. It’s my happy place. –Heather 9/14
Scanner Monkey
2015-09-10T19:35:14+00:00
I love this group. It’s my happy place. –Heather 9/14

It helps your own business succeed

This ScannerMonkey group is like a spin-off from Scanpower in the same way Frasier was from Cheers and Angel from…
Scanner Monkey
2014-02-02T02:07:16+00:00
This ScannerMonkey group is like a spin-off from Scanpower in the same way Frasier was from Cheers and Angel from Buffy the Vampire Slayer. The characters you know and love have now expanded their roles and you look forward to View Full →

Scanner Monkey Has Been the Most Valuable

After the many workshops, presentations, training, etc. that I have participated in for our Amazon business, I can say that…
Scanner Monkey
2016-01-13T18:31:06+00:00
After the many workshops, presentations, training, etc. that I have participated in for our Amazon business, I can say that Scanner Monkey has been the most valuable to me over the past year. -Candace Tanner, 1/2016

Awesome people…positive energy

I am a newbie and VERY small bananas, but was able to find a couple of the bolos. For me…
Scanner Monkey
2014-02-02T02:07:40+00:00
I am a newbie and VERY small bananas, but was able to find a couple of the bolos. For me though it is not about the bananas, it is about the awesome people in this group with their positive energy!!! View Full →

Web site has valuable information

Just wanted you to know the new web site is really great.  You guys have done an awesome job on…
Scanner Monkey
2014-03-21T13:43:19+00:00
Just wanted you to know the new web site is really great.  You guys have done an awesome job on providing so much valuable information for the Amazon (or even ebay) seller. –Vicki

My membership paid for itself in the first hour

My membership paid for itself in the first hour I joined. I joined, drove to Tuesday Morning, sat in the…
Scanner Monkey
2014-08-14T14:54:19+00:00
My membership paid for itself in the first hour I joined. I joined, drove to Tuesday Morning, sat in the parking lot reading the BOLOG, walked through a snowstorm into TM and bought items with huge profits. Kinda crazy, isn’t View Full →

Learned so much

I have learned so much from this group, it’s unbelievable! There is so much information shared and so many cheerful…
Scanner Monkey
2015-09-03T19:08:42+00:00
I have learned so much from this group, it’s unbelievable! There is so much information shared and so many cheerful monkeys- gotta love cheerful monkeys! –Bianca